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Sales/Business Development

This category contains 2 posts

It Was a Risk but I’m Glad I Took It Anyway

  I have always been extremely successful with email campaigns. I define success as open rates and conversions into revenue.  The other metrics are important, deliverability, unsubscribes and list growth but for a revenue marketer like me I need my lists to open the email and follow my call to action. But my new client, … Continue reading

In Honor of Thanksgiving Let’s Think Partnerships

We all know the story of Thanksgiving but here’s a recap. The pilgrims came to the New World after traveling for many days on a ship called the Mayflower. They arrived in November on a spot called Plymouth Rock and were startled to see a ground of rock and sand. Their first winter was hard … Continue reading