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This category contains 8 posts

Introducing Another Fantastic Woman-owned Company – LOC IT Staffing

Since 2012, I have happily assisted many woman entrepreneurs accomplish their dreams of starting a company or as serving as their marketing consultant to help them grow their company. Today I am happy to announce, I just completed a branding project for a new woman-owned company called LOC IT Staffing LLC (LOCit).  The website is http://www.LOCITStaffing.comContinue reading

It Was a Risk but I’m Glad I Took It Anyway

  I have always been extremely successful with email campaigns. I define success as open rates and conversions into revenue.  The other metrics are important, deliverability, unsubscribes and list growth but for a revenue marketer like me I need my lists to open the email and follow my call to action. But my new client, … Continue reading

Why I Waited Two Years to Launch My 1st Website, www.Customer1stMarketing.com

Yes, I am a marketing consultant. Yes, I believe that websites are important to growing a business. So why did it take me until my 2nd year in business to build one? There are many reasons.  The answer begins with the first sentences. As a marketing consultant, I know the value of a website’s and … Continue reading

Tradeshows, Like Anything in Life You Get From Them What You Put Into Them

I started my IT marketing career in the tradeshow business. A VP came in to the marketing office and said she had a tradeshow she wanted to do and needed help! I quickly volunteered to take it on. She gave me the paperwork and said keep me posted. Like any newbie, I thought that you … Continue reading

The fatal mistake businesses make everyday

Originally posted on Grow Beyond:
I’ve been helping one of my clients rework her website content and last week was the major push to get a lot of the content and architecture changes implemented. It’s all been part of a larger discussion and strategy for her brand, which we both agreed needed a new tagline.…

What Every Business Should Have in its Sales and Marketing Tool Kit: Part 2

If you are a fan of Maisha’s Lemonade Stand on Facebook then you know I am a big advocate of FREE tools to help you grow your business. Mind you, I am not a finance lady but even I understand keeping the costs of  running a business as low as possible when starting out. I thought … Continue reading

What Every Business Should Have in its Sales and Marketing Tool Kit Part 1

As suggested by a friend, who knew I had started my company, I met with a fellow Hamptonian since he has already started a company or two and has been successful. It was a great meeting but I left feeling like I had a lot of work to do if I was going to increase my revenue aka get … Continue reading

Where will the next great idea come from?

I hope it starts with our conversation at my lemonade stand. How does an idea go from just a thought to an actual business? How does that business grow to become the world’s leading lemon widget maker? This blog will answer those questions by sharing insights from the lead blogger, Ms. Maisha B. Hoye and from those who … Continue reading