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Lessons Learned

This category contains 6 posts

Why I Love My Interns and Why Every Small Business Needs a Few

More than the possibility of molding college students into the next generation of professionals. More than the knowledge that projects that have been on the back burner can get new lives. More than the grunt, yes, grunt work, that will get done, I love my lemonade interns because they help me think about my business … Continue reading

The Perfect Day

Like most entrepreneurs I started my company with dreams and goals.  I imagined what it would be like to get up and start working. I  would have a long to do list filled with meetings, meeting new customers, writing emails, making connections, bringing people together and of  course delivering a great project so I can … Continue reading

Confessions from a Reformed Spender: Cash Flow Analysis is my new BFF

Like many people, when I started my business I read books, visited entrepreneur websites, spoke to advisors, went to workshops  and of course, shared, liked, posted many, many entrepreneur quotes.  A lot of information stuck with me but cash flow has stuck with me forever.  It stuck with me but it had no meaning until … Continue reading

Sometimes We, Especially Mompreneurs, Need to Restart and Reassess

I need to admit 2015 was bad. As a single mompreneur, I realized that the road to success in my personal and professional life wasn’t going to be all champagne and roses but 2015 was especially trying. No need to get into details but I am glad that I took time to restart, jumpstart and … Continue reading

Why I Waited Two Years to Launch My 1st Website, www.Customer1stMarketing.com

Yes, I am a marketing consultant. Yes, I believe that websites are important to growing a business. So why did it take me until my 2nd year in business to build one? There are many reasons.  The answer begins with the first sentences. As a marketing consultant, I know the value of a website’s and … Continue reading

The fatal mistake businesses make everyday

Originally posted on Grow Beyond:
I’ve been helping one of my clients rework her website content and last week was the major push to get a lot of the content and architecture changes implemented. It’s all been part of a larger discussion and strategy for her brand, which we both agreed needed a new tagline.…