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Entrepreneurship

This category contains 14 posts

Why I Love My Interns and Why Every Small Business Needs a Few

More than the possibility of molding college students into the next generation of professionals. More than the knowledge that projects that have been on the back burner can get new lives. More than the grunt, yes, grunt work, that will get done, I love my lemonade interns because they help me think about my business … Continue reading

The Perfect Day

Like most entrepreneurs I started my company with dreams and goals.  I imagined what it would be like to get up and start working. I  would have a long to do list filled with meetings, meeting new customers, writing emails, making connections, bringing people together and of  course delivering a great project so I can … Continue reading

Introducing Another Fantastic Woman-owned Company – LOC IT Staffing

Since 2012, I have happily assisted many woman entrepreneurs accomplish their dreams of starting a company or as serving as their marketing consultant to help them grow their company. Today I am happy to announce, I just completed a branding project for a new woman-owned company called LOC IT Staffing LLC (LOCit).  The website is http://www.LOCITStaffing.comContinue reading

The tradeoff Startup founders must never forget — Start Up Blog

Them: So, we’ve just nailed our MVP and we are getting some real traction. Next we’re going to raise capital, get some funding. We’ll probably go to the Valley as it’s easier to raise there. The valuations are more generous. We’re super pumped, finally getting our startup off the ground. Me: I thought you were … Continue reading

Business Model 4.0 —

I think the Business Model canvas is a fast, easy way to think about your business. Do one and then start writing the business plan. Hello there, After rounds of validation of our hypotheses and discussions within the team, we made the following changes when going from Business Canvas 3.0 to Business Canvas 4.0: Value … Continue reading

Confessions from a Reformed Spender: Cash Flow Analysis is my new BFF

Like many people, when I started my business I read books, visited entrepreneur websites, spoke to advisors, went to workshops  and of course, shared, liked, posted many, many entrepreneur quotes.  A lot of information stuck with me but cash flow has stuck with me forever.  It stuck with me but it had no meaning until … Continue reading

Sometimes We, Especially Mompreneurs, Need to Restart and Reassess

I need to admit 2015 was bad. As a single mompreneur, I realized that the road to success in my personal and professional life wasn’t going to be all champagne and roses but 2015 was especially trying. No need to get into details but I am glad that I took time to restart, jumpstart and … Continue reading

Why I Waited Two Years to Launch My 1st Website, www.Customer1stMarketing.com

Yes, I am a marketing consultant. Yes, I believe that websites are important to growing a business. So why did it take me until my 2nd year in business to build one? There are many reasons.  The answer begins with the first sentences. As a marketing consultant, I know the value of a website’s and … Continue reading

Time Really Is Money So You Better Manage It Well

“The best thing to invest in your business is your time. To schedule, plan and use time effectively, know your turf and know your objectives. Assess the obstacles and opportunities, then devise your strategies.” – The Mafia Manager Despite what is normally a hectic week filled with meetings, phone calls to make, campaigns to run … Continue reading

In Honor of Thanksgiving Let’s Think Partnerships

We all know the story of Thanksgiving but here’s a recap. The pilgrims came to the New World after traveling for many days on a ship called the Mayflower. They arrived in November on a spot called Plymouth Rock and were startled to see a ground of rock and sand. Their first winter was hard … Continue reading