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Maisha B. Hoye

Maisha B. Hoye has written 27 posts for maishaslemonadestand

The 5 Minute Business Plan

If you’ve ever watched an episode of Shark Tank or witnessed a desperate business owner trying to pitch his product to a potential customer you may have observed something interesting: the guy or gal on the other side of the desk often knows within the first 15 seconds how the meeting’s going to end. It’s…

Reblog: Entrepreneurs that Can’t Sell

Last month I was talking to an entrepreneur that lamented he can’t sell. No matter how hard he tries selling his prototype to prospects, his idea to investors, or his vision to potential employees, it’s just not clicking. After hearing this, I asked a few questions about his strategy and approach. It became clear that […] … Continue reading

Back to Basics: What Would Madame CJ Walker Do?

Well, through no fault of my own, except for picking the wrong hosting maintenance partner, my website, http://www.Customer1stMarketing.com and email are down.  I am back to using my personal Gmail as my main account to do business.  This goes against every branding bone in my body. Plus, I looked down, with every marketing snobbish bone … Continue reading

Why I Love My Interns and Why Every Small Business Needs a Few

More than the possibility of molding college students into the next generation of professionals. More than the knowledge that projects that have been on the back burner can get new lives. More than the grunt, yes, grunt work, that will get done, I love my lemonade interns because they help me think about my business … Continue reading

The Perfect Day

Like most entrepreneurs I started my company with dreams and goals.  I imagined what it would be like to get up and start working. I  would have a long to do list filled with meetings, meeting new customers, writing emails, making connections, bringing people together and of  course delivering a great project so I can … Continue reading

Introducing Another Fantastic Woman-owned Company – LOC IT Staffing

Since 2012, I have happily assisted many woman entrepreneurs accomplish their dreams of starting a company or as serving as their marketing consultant to help them grow their company. Today I am happy to announce, I just completed a branding project for a new woman-owned company called LOC IT Staffing LLC (LOCit).  The website is http://www.LOCITStaffing.comContinue reading

The tradeoff Startup founders must never forget — Start Up Blog

Them: So, we’ve just nailed our MVP and we are getting some real traction. Next we’re going to raise capital, get some funding. We’ll probably go to the Valley as it’s easier to raise there. The valuations are more generous. We’re super pumped, finally getting our startup off the ground. Me: I thought you were … Continue reading

Business Model 4.0 —

I think the Business Model canvas is a fast, easy way to think about your business. Do one and then start writing the business plan. Hello there, After rounds of validation of our hypotheses and discussions within the team, we made the following changes when going from Business Canvas 3.0 to Business Canvas 4.0: Value … Continue reading

Confessions from a Reformed Spender: Cash Flow Analysis is my new BFF

Like many people, when I started my business I read books, visited entrepreneur websites, spoke to advisors, went to workshops  and of course, shared, liked, posted many, many entrepreneur quotes.  A lot of information stuck with me but cash flow has stuck with me forever.  It stuck with me but it had no meaning until … Continue reading

Sometimes We, Especially Mompreneurs, Need to Restart and Reassess

I need to admit 2015 was bad. As a single mompreneur, I realized that the road to success in my personal and professional life wasn’t going to be all champagne and roses but 2015 was especially trying. No need to get into details but I am glad that I took time to restart, jumpstart and … Continue reading