archives

Archive for

Tradeshows, Like Anything in Life You Get From Them What You Put Into Them

I started my IT marketing career in the tradeshow business. A VP came in to the marketing office and said she had a tradeshow she wanted to do and needed help! I quickly volunteered to take it on. She gave me the paperwork and said keep me posted. Like any newbie, I thought that you … Continue reading

The fatal mistake businesses make everyday

Originally posted on Grow Beyond:
I’ve been helping one of my clients rework her website content and last week was the major push to get a lot of the content and architecture changes implemented. It’s all been part of a larger discussion and strategy for her brand, which we both agreed needed a new tagline.…